Designing moments that bring people, purpose, and experience together at Singapore’s national broadcaster

 

How do you turn everyday spaces into experiences that bring people together?

At MediaCorp, Singapore’s national broadcaster, the answer grew, quite literally, on its walls.

Partnering with Grobrix, MediaCorp transformed ordinary corridors into living gardens where teams harvest rocket, basil, and edible flowers grown right inside the office. What started as a simple idea to reimagine workspace design soon became something bigger, a shared ritual that connects people through taste, curiosity, and care.

These vertical gardens now grow fresh rocket, basil, and edible flowers that employees harvest themselves. Supported by Grobrix’s Farming-as-a-Service model , the walls require no maintenance from staff, just fresh, pesticide-free produce and a new sense of connection to the environment.

What began as an experiment soon transformed workplace culture. Through interactive workshops like pesto-making and salad sessions, employees bonded over shared values of health, community, and care for the planet.

As James Hollis, Head of Sustainability at MediaCorp, notes, “The Grobrix installation has become a highlight on our office tours. It sparks conversations about sustainability and encourages people to reflect on where their food comes from.”

The impact has been powerful - fresher air, lower food waste, and stronger employee engagement. Survey results from 500 Grobrix clients echo and validate these outcomes:

• 93% report a stronger workplace community

• 97% see a lasting sustainability mindset

• 98% note healthier eating habits

• 96% experience improved mental well-being

By turning walls into living ecosystems, MediaCorp found a simple yet meaningful way to grow sustainability, health, and connection—one harvest at a time.

Download this Case Study to explore:

• How MediaCorp operationalised a culture of care and connection through experiential design.

• What Grobrix’s Farming-as-a-Service model has to offer for busy professionals and leaders.

• Measurable outcomes across wellbeing, engagement, and workplace experience.

About Grobrix

Grobrix brings the farm and farming to you through our Farming-as-a-Service model. Our patented, modular edible green walls are beautifully designed to fit any workplace, hotel, restaurant, school, or home. Farming-as-a-Service means a hassle-free experience for our customers — we take care of all the farming and upkeep.

We can grow up to 50 different edible plant species, tailored to your tastes and needs. For commercial customers, we also foster community engagement around the produce, encouraging more people to participate in and enjoy the benefits of urban farming.

 

Happy Reading!